Fairs, conventions, trade shows events such as these have many things in common, but one stands far above the rest. They draw huge crowds. That means, in order to achieve success, you have to get noticed. Easier said
than done with thousands of people milling about.
Since the golden rule of event marketing is to attract attention, you have to think outside the box (or booth). Here are 3 ways you can stand out from the crowd and ensure higher traffic levels for your exhibit.
#1 - If They Go Low, You Go High
The trick to thinking outside the event marketing box is to observe what others are doing, then do the opposite. For example, since most booths or exhibits will be no more than 10 feet high, take yours to the ceiling.
That's what Topcon did at the Las Vegas ConExpo Show. They used an inflatable, lighted globe anchored to the ceiling above their floor display. Talk about attention-getting! It could be seen by every person as soon as they
entered the hall.
Valenzano Winery made a splash at an outdoor wine competition. All participants used standard, white tents, but Valenzano placed a 15-foot-tall, inflatable wine bottle at their entrance. Because it stood higher than the tents,
it was the first thing most people saw as they entered the festival grounds. They actually had a line of people waiting to take their picture with the giant, inflatable wine bottle.
#2 - Make an Emotional Connection
If you can hit an emotional chord with event visitors, you'll hold their attention and stay in their memory longer. This is an approach the Environmental Protection Agency's Office of Water took during Water Week. They
commissioned an inflatable mascot, Thirstin', especially for the event. Bigger than life, colorful and cute, Thirstin' brought fun to the event and had crowds of people gathered around.
In the same fashion, Kinetik brought a giant gargoyle to their trade shows. Now that's an attention-getter! The shock of seeing this green monster stopped passersby in their tracks. His whimsical charm kept them at the booth,
allowing representatives the perfect opportunity to strike up a conversation with visitors. Pretty smart strategy!
#3 Entertain
Add a game! Everybody loves to try their hand (or foot!) at baseball and soccer. Inflatable games give you the freedom of easy setup and teardown and also offer an exceptional draw. People will line up to play which means
they are exposed to your message longer.
Entertaining can also be educational. Just ask Nature's Sunshine. They employed an 80-foot-long inflatable colon at their national convention. Walking through the display, visitors learned about colon disease and how to
prevent it and got information about Nature's Sunshine products.
Finding ways to capture the interest of event attendees is absolutely key. With so many "ordinary" displays at events, a little creativity will be the secret sauce in your event marketing recipe. It will also be what wins you more
traffic to your booth and more leads for your sales reps.
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Sunday, October 31, 2010
Wednesday, October 27, 2010
Why Take the Opportunity to Run a Work from Home Business?
Why Take the Opportunity to Run a Work from Home Business? Working from home can be a dream come true for many. Personally I love working from home, I take my son to school come back home and have a coffee, I
work until I decide I have had enough then I stop and do something else, there are days when I don't even bother to work and still I can make money. I don't have to worry about child care, if my son is ill or on school holidays I
can stay home with him with no problems and no worries about losing money. I make dinner, when I feel in the mood I bake and I NEVER have to feel guilty over not spending enough time with my son.
Life wasn't always this way though. As a single mum I found working and trying to raise my son to be very hard work, I had a very good job as a payments officer for a financial advisor's company which I lost after having taken
far to much time off work to deal with both my child's and my own health issues. It was hard at first, I had to move out of my flat and ended up living in the middle of no where. With no car, driving licence or any decent public
transport finding work was net to impossible. By deciding to find a way to work from home I managed to completely change my life for the better, I have finally learned to drive and have bought a very pretty looking silver BMW,
I am jetting off to Thailand for the second time in little over a year to visit friends and I will also be getting married for the first time. I love what I'm doing and since starting my own businesses I have never looked back.
Working from home is not for everyone. It does take discipline, the beginning especial requires a lot of time and energy. Some people lack the discipline to actually do it at all, I have spoken to many people that admit having
tried but rather than putting in the time and effort find something else to do and never really get started.
Finding the right business for you Finding the right Work from Home Business Opportunity can be hard, there many scams and scammers on the net that just want to take your money and leave you with nothing. So how do
you tell the legitimate businesses from the scams? To be honest there are no easy answers here, your best bet is to research the company thoroughly of course but this can take a great deal of time and effort, though it's well
worth it if you wish to avoid losing money.
The right businesses for you should really be something that interests you. Some people out there can market anything, doesn't matter what it is they could sell it. I on the other hand cant do that, I cant give you reasons to
buy something that I see no use for and I can't try to sell something if I know it;s worthless. If your like me then the best thing you can possibly do is to find something that you have a passion for, one of the things I market
online is healthy chocolate, what can I say it's just amazing, I LOVE chocolate, and that fact that this specific type of chocolate is actually good for my health gives me numerous reasons to use the product and that in turn
helps me to get other people interested. It makes the whole process of marketing so much easier.
work until I decide I have had enough then I stop and do something else, there are days when I don't even bother to work and still I can make money. I don't have to worry about child care, if my son is ill or on school holidays I
can stay home with him with no problems and no worries about losing money. I make dinner, when I feel in the mood I bake and I NEVER have to feel guilty over not spending enough time with my son.
Life wasn't always this way though. As a single mum I found working and trying to raise my son to be very hard work, I had a very good job as a payments officer for a financial advisor's company which I lost after having taken
far to much time off work to deal with both my child's and my own health issues. It was hard at first, I had to move out of my flat and ended up living in the middle of no where. With no car, driving licence or any decent public
transport finding work was net to impossible. By deciding to find a way to work from home I managed to completely change my life for the better, I have finally learned to drive and have bought a very pretty looking silver BMW,
I am jetting off to Thailand for the second time in little over a year to visit friends and I will also be getting married for the first time. I love what I'm doing and since starting my own businesses I have never looked back.
Working from home is not for everyone. It does take discipline, the beginning especial requires a lot of time and energy. Some people lack the discipline to actually do it at all, I have spoken to many people that admit having
tried but rather than putting in the time and effort find something else to do and never really get started.
Finding the right business for you Finding the right Work from Home Business Opportunity can be hard, there many scams and scammers on the net that just want to take your money and leave you with nothing. So how do
you tell the legitimate businesses from the scams? To be honest there are no easy answers here, your best bet is to research the company thoroughly of course but this can take a great deal of time and effort, though it's well
worth it if you wish to avoid losing money.
The right businesses for you should really be something that interests you. Some people out there can market anything, doesn't matter what it is they could sell it. I on the other hand cant do that, I cant give you reasons to
buy something that I see no use for and I can't try to sell something if I know it;s worthless. If your like me then the best thing you can possibly do is to find something that you have a passion for, one of the things I market
online is healthy chocolate, what can I say it's just amazing, I LOVE chocolate, and that fact that this specific type of chocolate is actually good for my health gives me numerous reasons to use the product and that in turn
helps me to get other people interested. It makes the whole process of marketing so much easier.
Wednesday, October 20, 2010
Fire up that Grill!
Barbecuing is more of a lost art these days, as the number of burnt grill outnumbers the perfect barbecue occasions in my backyard. Often, things tend to go wrong all at once. If it is not the wood, then it must be the fuel or
worse, my children must have tampered with it, I can think of numerous reasons for the burnt grill occasions. But the sad truth is that like most of you, I did not know the first thing when it came to barbecuing and yet, I wanted
to impress my family and friends. I have to say that the Competition BBQ secrets by Chatham Artillery BBQ Team made it all possible for me to cook the perfect barbecue and impress the whole neighborhood with it.
The Competition BBQ secrets by Chatham Artillery BBQ Team is a cookbook with very definitive guidelines on how to barbecue the right way, something that most of us have to learn at one point or the other. The last is
especially true if we want to impress our boss, colleagues at work or even our friends and family. There are quite a few cookbooks promising you the heaven and the earth, but very few of them are as comprehensive as this
one is. Though some have found this book to be a bit too detailed, personally I found the attention to even the little details to be quite helpful, like the part where it suggests matching the right wood with the right meat. Though
Competition BBQ secrets is a cookbook that is designed for the experts and for competitions, it sure comes handy when you are lighting the fire under the grill in the front lawn.
Slow smoke cooking is not an easy talent to pick up, but with the Competition BBQ secrets, it should be so. It did the trick in my case and now I do not even have to start wondering whether to get the fire extinguisher or call
the fire dept to put out the fire. Here, with this book, you can learn all you need to know about glazes, marinades, sauces and so much more. This book also provides you with details on the right temp setting for a slow burn,
what kind of charcoals to use as well as the various techniques to be used while cooking. What ever you need to know about barbecue, you are sure to find it here in this book.
The Competition BBQ secrets is available in the paper version as well, but personally I have to say that the e-book is better as you can get your hands on it right away. There are quite a few recipes contained here in this
book that you can customize as per your preference. This book is definitely one of the best when it comes to barbecuing.
worse, my children must have tampered with it, I can think of numerous reasons for the burnt grill occasions. But the sad truth is that like most of you, I did not know the first thing when it came to barbecuing and yet, I wanted
to impress my family and friends. I have to say that the Competition BBQ secrets by Chatham Artillery BBQ Team made it all possible for me to cook the perfect barbecue and impress the whole neighborhood with it.
The Competition BBQ secrets by Chatham Artillery BBQ Team is a cookbook with very definitive guidelines on how to barbecue the right way, something that most of us have to learn at one point or the other. The last is
especially true if we want to impress our boss, colleagues at work or even our friends and family. There are quite a few cookbooks promising you the heaven and the earth, but very few of them are as comprehensive as this
one is. Though some have found this book to be a bit too detailed, personally I found the attention to even the little details to be quite helpful, like the part where it suggests matching the right wood with the right meat. Though
Competition BBQ secrets is a cookbook that is designed for the experts and for competitions, it sure comes handy when you are lighting the fire under the grill in the front lawn.
Slow smoke cooking is not an easy talent to pick up, but with the Competition BBQ secrets, it should be so. It did the trick in my case and now I do not even have to start wondering whether to get the fire extinguisher or call
the fire dept to put out the fire. Here, with this book, you can learn all you need to know about glazes, marinades, sauces and so much more. This book also provides you with details on the right temp setting for a slow burn,
what kind of charcoals to use as well as the various techniques to be used while cooking. What ever you need to know about barbecue, you are sure to find it here in this book.
The Competition BBQ secrets is available in the paper version as well, but personally I have to say that the e-book is better as you can get your hands on it right away. There are quite a few recipes contained here in this
book that you can customize as per your preference. This book is definitely one of the best when it comes to barbecuing.
Tuesday, October 19, 2010
Millions of DirecTV Customers are Completely Satisfied
When it comes to getting new customers to sign up for their service, cable service used to have very little competition. As Satellite TV gains more subscribers and grows in customer satisfaction, those days will soon be gone.
Customers are making the switch from cable companies due to the arrival of comapnies like DirecTV. Cable and Satellite are now on the same competitive level.
Access Local Channels in Digital HD with DirecTV Satellite
Cable companies used to be the only available option for Nike Dunk Lowlocal channels, until not very long ago. Not anymore, though. DirecTV and other
satellite provers offer local channels now in their packages. It is possible you'll be able to attain those local channels in High Definition if they are available in your neighborhood.
DirecTV High Speed Internet: The Complete Package
Cable also used to be the only television provider that could offer high speed Internet access as part of its packaging. Currently, providers of Satellite service are doing the same thing, and making it more widely available to
potential customers. Now for those who live out in the country there is another internet option rather than the slow, dial-up provided by Cable. Not able to get high speed internet in your area? Sign up for satellite internet with
companies such as DirecTV for your internet access, regardless of where you live.
DirecTV is Entertainment on the Move
A growing trend today has people attaching DirecTV dishes to their RVs or boats when they go on vacation or are touring the country. There are many advantages to doing this. It keeps the kids entertained, it helps you to
avoid missing your favorite shows or sporting events and it helps you to stay up to date regarding important news and weather information about the areas that you are vacationing in. The dishes for DirecTV are so compact,
you can mount them on your boat or RV. Cable clearly lacks this ability, Nike Dunk Highbecause the only way it reaches your home is by wire. You can only
pull that wire so far!
DirectTV's Competitors are Far Behind the Technological Advantages of DirecTV
Direct TV has other technological benefits as well as using the open air, and not using buried cable cords to access channels. If you live in an area that experiences extreme weather at certain times of the year, cable offers a
great advantage to those areas. The power is often completely wiped out, along with any form of communication to the area, during these types of extreme weather conditions. That would also eliminate internet service and
TV signals. Cable is ground-based, so if power is lost it can take several hours or days to be restored. It is different regarding satellite providers. If you experience a power outage, get connected to a back up generator can
as quickly as possible can restore signals from your television or internet. This program can help you get important weather, news, safety information and communicate with loved ones.
Millions of DirecTV Customers are Completely Satisfied
Current customers of the service or product is the most effective way to gather information on the quality of it. DirecTV is ranked ahead consistently among every cable provider in regard to customer satisfaction. They have
over 16 million customers and are the #1 Satellite Television provider in the country. It is quite apparent that with those exact numbers it is clear that numerous individuals are making a change.
Customers are making the switch from cable companies due to the arrival of comapnies like DirecTV. Cable and Satellite are now on the same competitive level.
Access Local Channels in Digital HD with DirecTV Satellite
Cable companies used to be the only available option for Nike Dunk Lowlocal channels, until not very long ago. Not anymore, though. DirecTV and other
satellite provers offer local channels now in their packages. It is possible you'll be able to attain those local channels in High Definition if they are available in your neighborhood.
DirecTV High Speed Internet: The Complete Package
Cable also used to be the only television provider that could offer high speed Internet access as part of its packaging. Currently, providers of Satellite service are doing the same thing, and making it more widely available to
potential customers. Now for those who live out in the country there is another internet option rather than the slow, dial-up provided by Cable. Not able to get high speed internet in your area? Sign up for satellite internet with
companies such as DirecTV for your internet access, regardless of where you live.
DirecTV is Entertainment on the Move
A growing trend today has people attaching DirecTV dishes to their RVs or boats when they go on vacation or are touring the country. There are many advantages to doing this. It keeps the kids entertained, it helps you to
avoid missing your favorite shows or sporting events and it helps you to stay up to date regarding important news and weather information about the areas that you are vacationing in. The dishes for DirecTV are so compact,
you can mount them on your boat or RV. Cable clearly lacks this ability, Nike Dunk Highbecause the only way it reaches your home is by wire. You can only
pull that wire so far!
DirectTV's Competitors are Far Behind the Technological Advantages of DirecTV
Direct TV has other technological benefits as well as using the open air, and not using buried cable cords to access channels. If you live in an area that experiences extreme weather at certain times of the year, cable offers a
great advantage to those areas. The power is often completely wiped out, along with any form of communication to the area, during these types of extreme weather conditions. That would also eliminate internet service and
TV signals. Cable is ground-based, so if power is lost it can take several hours or days to be restored. It is different regarding satellite providers. If you experience a power outage, get connected to a back up generator can
as quickly as possible can restore signals from your television or internet. This program can help you get important weather, news, safety information and communicate with loved ones.
Millions of DirecTV Customers are Completely Satisfied
Current customers of the service or product is the most effective way to gather information on the quality of it. DirecTV is ranked ahead consistently among every cable provider in regard to customer satisfaction. They have
over 16 million customers and are the #1 Satellite Television provider in the country. It is quite apparent that with those exact numbers it is clear that numerous individuals are making a change.
Monday, October 18, 2010
The Fantastic Music World of Stevie Wonder
Born May 13, 1950, in Saginaw, Michigan, Steveland Hardaway Judkins grew up to become yet another icon of the music world in the late 1900s. Apparently, he was blind since he was a baby because cataracts had
developed in his eyes when he was an infant, but like Ray Charesl, Steveland did not let his blindness get in the way of his music. chanel outletHe would later come to be known
as Stevie Wonder and would be known as a record producer, song-writer and multi-instrumentalist because he could play so many different instruments. He has also often been referred to as a great musical genius.
Stevie Wonder began playing music and singing as early as four years of age. Impressed by Stevie's talent, Berry Gordy signed the young boy up under the Tamla label. It was soon after this, in 1963, when Stevie had his
first big hit, called 'Fingertips'. This hit was what was responsible for bringing Stevie Wonder out into the public eye. He continued to have more hits throughout the '60s and '70s.
Due to the lack of creative control over what he could do, Stevie decided to leave the Motown label when he was twenty-one so that he could go out on his own and be more creative. He then created two albums on his own
and used these to his advantage when Motown was trying to negotiate with him. They wanted his talent back, but he wanted to own the rights to his own songs and also wanted to have more creative control over his own work.
In 1972, Motown agreed to his demands and he decided that he would return. It was not long after his return that he released yet another album that was such a hit it was regarded as a classic at the time. His career
continued to grow and he released more successful albums, appeared on television and won a number of awards.
Throughout his career, things went relatively smoothly and he later won a total of three Grammy Awards. He suffered a bit of a setback when he was involved in a vehicle accident that left him in a coma for about four days,
which cost him his sense of smell, but luckily this did not injure him seriously enough to impede his career. He continued to put out a few more albums, toured a bit and played at a number of concerts.
As time went on, some of his music was a nike outlet storelittle hard to accept by some people because it was so different and perhaps not so easy to understand. In fact, in 1976
he released an album that was considered to be one of Stevie's biggest achievements, even though it was not readily accepted by the audience. This particular album is still seen as one of the most accomplished in the
history of pop music.
His music may not have always been understandable, but it was relatively influential in the sense that he showed how one can always improve or change the music of the time. There are no real boundaries unless a musician
wants boundaries. There is always something new to try and one should never set the bar too low in their musical goals in life.
developed in his eyes when he was an infant, but like Ray Charesl, Steveland did not let his blindness get in the way of his music. chanel outletHe would later come to be known
as Stevie Wonder and would be known as a record producer, song-writer and multi-instrumentalist because he could play so many different instruments. He has also often been referred to as a great musical genius.
Stevie Wonder began playing music and singing as early as four years of age. Impressed by Stevie's talent, Berry Gordy signed the young boy up under the Tamla label. It was soon after this, in 1963, when Stevie had his
first big hit, called 'Fingertips'. This hit was what was responsible for bringing Stevie Wonder out into the public eye. He continued to have more hits throughout the '60s and '70s.
Due to the lack of creative control over what he could do, Stevie decided to leave the Motown label when he was twenty-one so that he could go out on his own and be more creative. He then created two albums on his own
and used these to his advantage when Motown was trying to negotiate with him. They wanted his talent back, but he wanted to own the rights to his own songs and also wanted to have more creative control over his own work.
In 1972, Motown agreed to his demands and he decided that he would return. It was not long after his return that he released yet another album that was such a hit it was regarded as a classic at the time. His career
continued to grow and he released more successful albums, appeared on television and won a number of awards.
Throughout his career, things went relatively smoothly and he later won a total of three Grammy Awards. He suffered a bit of a setback when he was involved in a vehicle accident that left him in a coma for about four days,
which cost him his sense of smell, but luckily this did not injure him seriously enough to impede his career. He continued to put out a few more albums, toured a bit and played at a number of concerts.
As time went on, some of his music was a nike outlet storelittle hard to accept by some people because it was so different and perhaps not so easy to understand. In fact, in 1976
he released an album that was considered to be one of Stevie's biggest achievements, even though it was not readily accepted by the audience. This particular album is still seen as one of the most accomplished in the
history of pop music.
His music may not have always been understandable, but it was relatively influential in the sense that he showed how one can always improve or change the music of the time. There are no real boundaries unless a musician
wants boundaries. There is always something new to try and one should never set the bar too low in their musical goals in life.
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